Funny thing about selling, nobody likes to sell! A business has to grow. It is essential to generate new leads and new customers for products and services. Selling B2B or B2C requires 7 steps for success. Before you engage potential customers, remember it is not about you. Selling involves putting yourself in the customer’s shoes, seeing the exchange from their point of view.
1. Do your Homework.
Before you meet with a customer, research all the public information you can find. Google the company and the owners and/or CEO, Check out all the social sites and read up on what’s current. You want to be up to speed on what is current with your customer. Prepare for the meeting by doing significant online research.