It is critical to plan for and adjust to your product or service sales cycles. Begin by reviewing the 10 steps to deliver a successful sales plan. Each step will affect your resources, budget and cash flow. Properly executed, you will increase your sales and profits and delight your customers.
Understand your product life cycle.
Where is your product or service today? Is it in an introductory phase, undergoing a growth spurt, delivering mature sales, or a slow decline? It is important to know where your products are in their life cycle to properly assess current demand and projected sales revenues. Review the initial buying pattern and current purchase cycle for accuracy. Is your product a 1x purchase, or does it involve multiple and repeat purchase patterns? Think toaster versus buying the bread for toast!