Find Your Customer Evangelist

You launched your business and sales are starting to ignite.  It’s time to discover your customer evangelists.  These are your champions:  motivated users who are passionate about your product or service.  Initiate these 5 steps to capture their memorable WOW  experience: Reach out to 2 new customers each day. Pick up the phone and make …

Advertisements

Evaluate Your Competition

You are ready to launch your business in a growing  niche market. Out of the blue a friend sends you a link to a similar new product or service.  After your initial shock, head over and evaluate the competition. Move into discovery mode and look under the hood of the competitor’s engine.  That knowledge may …