Unevolved Brand #89

Once you have found a strategy to differentiate your business, it is time to craft your brand. Invest your time and money wisely to get it right from the start. Engage family, friends and potential customers to provide brainstorming and feedback during the creative process. Start with these basics:

  • Perfect the pitch:  define the problem you are solving that is worth paying for. Compose a 60 second soundbite that clearly spells out what you do and 3 benefits of your brand or service.
  • Select a winning name:   Make it simple to say and easy to spell. Choosing Zwyega is a bad idea.  Creative is one thing, obscure means no one will find you. Check out domain availability before you land on a name. Consider what your business does for a service. There is a reason businesses use the word “salon” or “spa” in their name – to make it easy for customers to find you. Be certain the name has a positive connotation for your business.  Atlas Massage may send a mixed message, make sure to choose words that suggest a clear visual relationship.